more about LIONS
The proper name of the association is "The International Association of Lions Clubs." Many Lions, however, prefer the use of the shorter form of "Lions Clubs International."
Throughout the world, Lions are recognized by the emblem they wear on their lapels. It consists of a gold letter "L" on a circular purple field. Bordering this is a circular gold area with two lion profiles at either side facing away from the center. The word "Lions" appears at the top, and "International" at the bottom. Symbolically, the lions face both past and future -- proud of the past and confident of the future. Lions wear their emblem with pride.
The motto of every Lion is simply "We Serve." What better way to express the true mission of Lionism?
The slogan of the association is "Liberty, Intelligence, Our Nation's Safety (LIONS).
The royal colors of purple and gold were selected as the official colors when the association was organized in 1917. Purple stands for loyalty to friends and to one's self, and for integrity of mind and heart. Gold symbolizes sincerity of purpose, liberality in judgement, purity in life and generosity in mind, heart and purpose toward humanity.
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